Spotify Oasis
Spotify Oasis aims to build a connection between Spotify and driving with a bolder, flexible, and experimental approach that can work across multiple channels. The goal is to get people in the US to think about listening to Spotify in the car.
Team
–
Year
2020
Client
Spotify
Roles
Concept, Research, Strategy, Art Direction, Execution
insights
Research says that the stress level of driving in the city can be equivalent to skydiving out an aeroplane.
Nearly 80% of drivers suffer stress at the wheel. Stress causes nervousness, irritability and concentration and attention difficulties.
According to research from 2015, some people find experiencing ASMR helps to relieve negative mood symptoms, including feelings of depression or stress. It also appears to help reduce chronic pain for some people.
