RU Straw
For the 2019 Global Wellness Summit, students participating in the Shark Tank Project pitch were tasked to come up with a wellness product/solution that would benefit people and the environment. In a team of four, we conducted some research and realised that today's audience needed to develop a healthier lifestyle, which led us to create RU, a product that could solve not just one problem, but two. RU was presented to the Wellness Sharks in Singapore and came in 2nd Place at the 2019 Global Wellness Summit.
Team
Megan Ip, Meg Cheevers, Mattew Payne, Joanne Choi
Year
2019
Client
Global Wellness Summit
Roles
Concept, Branding, Art Direction, Execution
Awards
SHARK TANK OF WELLNESS STUDENT COMPETITION 2020
RU Wellness Straw was selected as a finalist where the product was presented to the Wellness Sharks in Singapore. RU Wellness Straw ended up as the FIRST RUNNER UP of the competition.
75% of people in America are dehydrated
Rooted in wellness and innovation, we created reusable straws that were sold with capsules, designed to make water taste better with added health benefits. The capsules are infused with minerals, natural herbs and natural flavouring. Each capsule can filter through eight glasses of water, which is the minimum volume of water that an adult is recommended to consume each day. Our goal is to encourage individuals to take small steps towards being health-conscious, starting with water consumption.
submission Video
