Monkey Kingdom (Rebrand)

The Monkey Kingdom brand has evolved into a unique state of mind over the years, and the new branding is necessary to align with its new, non-conforming and unapologetic attitude! The concept behind the new art direction draws inspiration from Brutalist Deconstructionism and the Anti-Design movement, incorporating clashing colours and abandoning a discernible visual hierarchy.

Client

Monkey Kingdom

Roles

Concept, Brand Identity, Art Direction