Q Cooker
The Q Cooker is a product by Meyer aimed at young professionals. This thematic relaunch campaign aims to open up a dialogue with the target audience through authentic storytelling. Moving away from traditional strategies, this campaign works to introduce Meyer to their newer demographic.
Team
–
Year
2020
Client
Meyer
Roles
Concept, Research, Strategy, Art Direction, Execution
The Message
Meyer makes cooking at home easy with the Q Cooker, so you can celebrate your day like you did when you were younger with mom’s cooking.
The Goal
The goal of this campaign is to help the audience associate home cooking with their nostalgic childhood memories.
THE story
There's nothing like coming home to Mom's cooking after a long day. Whether it was a hearty meal or light fare, it always brought comfort, reassurance, and the feeling of being loved as you celebrated your day’s achievements and hard work as you work towards your goals.
Home by Meyer
These 24hr self-serving popup stores are set up near busy work areas, office buildings, and universities. Customers can experience using the Q Cooker in-store through a smart vending machine. The menus offered are selected from the #MyChildhoodFlavour submissions on social media.
People can find Home by Meyer location popup through Google Maps, Uber, and Open rice for extra convenience.
