Airbnb adventures
Airbnb Adventure is a new collection of bucket list-worthy experiences hosted by local experts. They take intimate groups to epic locations and immerse them in unique cultures and communities.
In a team of 2, we created a digital-first campaign for the launch of Airbnb Adventure, to gain the awareness of new and existing users, and to take "Belong Anywhere" to the next level.
Team
Megan Ip, Ruby Chung
Year
2020
Client
Airbnb
Roles
Concept, Research, Strategy, Art Direction, Execution
Insight
Parents sacrifice a lot for their children and often push their plans back till retirement.
Concept
Make It Happen for the parents who say “I can’t, I have to take care of my kids.” or “I’ll go there when I retire.”
Target Audience
Our target audience is parents who always make excuses for not travelling. With this campaign, we will be speaking through their kids to get them to travel more.
Spotify audio ad
Boarding Pass with QR Code
Tickets Won from Airport Kiosk